Small Plates, Big Plans. Jose Andres reigns
over an empire of tapas and meze. What's next?
CHEF
DREAMS: Jose Andres, beyond his unquestionable successes at both
Jaleos, Cafe Atlantico and Zaytinya, strives for more -- a place
to create even higher-plane dishes, a form of restaurant utopia.
(Photo Mark Finkenstaedt - For The Washington Post)
By Judith Weinraub
Washington Post Staff Writer
Wednesday, April 23, 2003; Page F01
By anybody's standards but his own, Jose Andres
is at the top of his game.
Few chefs can match these achievements:
• Talented and exuberant, he is sought out
for guest appearances at culinary festivals, conferences, cooking
classes and demonstrations all over the country as well as in
Spain.
• The restaurants where he reigns -- Jaleo
in the Penn Quarter and its younger sibling, also called Jaleo,
in Bethesda (Spanish tapas), Cafe Atlantico (Caribbean/nuevo Latino)
and Zaytinya (Greek/Lebanese/Turkish meze), both downtown -- are
thriving.
• This month Jaleo, whose small plates changed
the way Washingtonians go out to dinner, is celebrating its 10th
birthday.
• This year the James Beard Foundation nominated
Andres for two awards: best chef in the mid-Atlantic region and
best new restaurant (for Zaytinya).
But as the 33-year-old Spaniard contemplates success
built on serving high-quality food to large numbers of people
in an industry where success is never a given, he holds onto a
dream of another kind of restaurant: A place where he could indulge
his passion for cooking as an art form, a place where people would
come and share a creative experience with him.
"Food is still not considered the art form
that it is," says Andres. "A meal is probably the least
well-paid work of art in the history of mankind because it's ethereal,
lasts for minutes and is only done once."
His restaurant would, of course, be Spanish. He
is very much a man of his country and wants to promote Spanish
food and wine.
It would be small too. And it might be in a law
firm or a museum or a winery. And it might not have regular hours.
The food there would be unique, nothing like the
authentic regional dishes that are the specialties of Jaleo and
Zaytinya: A clam chowder deconstructed into raw clams, a clam
gelatin, a cold potato mousse, with a sorbet of onion and cream
infused with bacon. Or a new kind of sushi, made with a light
foam of vinegared rice with a soy gelatin, homemade "rice
crispies," a touch of wasabi and a very, very thin slice
of tuna.
In other words, beautiful, intellectual -- and he
hopes delicious -- food that honors traditional ingredients.
"A chef has three different kinds of goals
in his life," says Andres. "Reproducing authentic mainstream
dishes. Taking those mainstream dishes to a higher plane. And
creating new, even higher-plane dishes."
If all this makes him sound a little studied, well,
it shouldn't. He is simply passionate and clearheaded about who
he is and what he's trying to do. Besides, he's already accomplished
his first two goals with Spanish tapas at Jaleo and authentic
meze of the western Mediterranean at Zaytinya; and the second
with a continually evolving menu at Cafe Atlantico.
For now, the third will have to wait.
Andres has been cooking as long as he can remember.
Both his parents were good cooks, but, as the eldest of four boys
with working parents (they were both nurses), he helped out in
the kitchen early on, learning from them all the while. "My
mother is a great cook," he says. "Her croquetas are
the best ever, her roasted peppers with garlic and vinegar are
so unique, so gelatinous, they're good cold or hot. She made the
most amazing meals out of nothing -- like lentils with a little
blood sausage or chorizo."
His father was the master of large Sunday family
barbecues in the countryside with big paellas and roasted meats,
and he encouraged his son to participate from the time he was
8 or 9. But Andres was frustrated that his father gave him responsibility
for the wood-burning fire. Only later he realized his father had
assigned him the most crucial -- and difficult -- task. "Learning
to control the fire is the most basic knowledge a cook needs,"
he says.
If his joyous approach to his profession is any
indication, he must have absorbed a lot more -- for one thing,
the family's attitude toward food. "There was always an excuse
to celebrate cooking," he remembers.
Santa Coloma de Cervello, where he grew up about
20 miles from Barcelona, was a farm town, and he was surrounded
by cherry and peach trees. Every May there was a festival to honor
the town cherries. So to him it seemed only natural that at age
14 or 15 -- as a contribution to the town and its festival --
he came up with a "mini-treatise" on cherries, with
25 to 30 recipes. "I was very proud of it, and some people
still have copies," he says.
His father prodded him toward cooking as a profession.
Not a good student, but very good at what he liked -- computers,
science, the structure of grammar, three-point basketball shots
-- Andres was already cooking seriously by the time he was 14.
That's when his father heard about a new culinary school in Barcelona.
"This can be a good future for you," he told his son,
and somehow they skirted the entrance requirement that students
be 18. Andres headed to Barcelona and soon he was skipping classes
to volunteer in the top restaurant kitchens and culinary events
in the city. "I was very pushy," he says, "but
it fascinated me."
Teachers and chefs seemed to recognize what the
tall, skinny teenager had to offer. One of them sent him off to
work in the three-man kitchen of a friend's seafood restaurant
on the Catalan coast the summer he was 15. "I grew 10 years
that summer," he remembers. The next summer, the owners asked
him to take over the three-man kitchen. Andres not only ran the
place but also found time to devour cookbooks by the culinary
masters, from the legendary Auguste Escoffier to the masterful
Swiss chef Fredy Girardet.
It was a Spanish chef, however, who influenced him
the most. Ferran Adria, then a young chef cooking at nearby El
Bulli, occasionally came in and ate at the bar. Not yet the superstar
he would become, he soon asked Andres to join him there. Known
for the way he identifies, reassembles and transfigures the basic
ingredients and flavors in a dish, Adria taught Andres and the
other young cooks working there to master traditional foods but
to think about them in totally new ways. "The past is there
to be a challenge," was the message.
To do that, however, a chef has to be able to see
things afresh or even see things other people don't -- like the
part of the tomato Andres showed a tapas cooking class at the
Mexican Cultural Institute recently. "We see things like
this every day and give them no importance," he said as he
carefully topped and tailed a tomato and then opened it to isolate
a seed pillow he skewered atop a bite-size cube of watermelon
with a little mint, cilantro, salt and pepper and vinaigrette.
"It's a part of the tomato you've probably never seen before.
But when you put it into your mouth you see how refreshing it
is."
It was a quickly forgotten tiff with Adria that
in 1991 propelled Andres to New York for a job with a Barcelona
restaurant that was opening a New York branch. The restaurant
didn't last, and neither did another Spanish import where he worked.
"They tried to figure out what Americans like, as opposed
to bringing their authentic traditions," says Andres. "It
was a big lesson for me."
Unwilling to return home after only a year and a
half, Andres stuck around, working for a couple of months in Puerto
Rico and then at the 1980s New York hot spot The Quilted Giraffe.
He was almost ready to go back to Spain when Washington chef Ann
Cashion, who was working with restaurateurs Roberto Alvarez and
Rob Wilder on a new Spanish tapas restaurant, tracked him down
in La Jolla, Calif., where he'd gone to cook for a Cancer Society
dinner.
"I came here," he says. "I liked
Rob and Roberto, and I saw we could be useful to each other. They
wanted to do something big."
That something was Jaleo and the beginning of his
alliance with Alvarez and Wilder. "It was a good move,"
says Andres. "I've been able to keep growing as a chef, and
today I'm very good on the business side too."
And that's no small feat. Both James Beard awards
for which he's been nominated -- the winners will be announced
May 5 -- demand top-of-the-line cooking and business savvy as
well. Working with Alvarez and Wilder, he has learned the value
of a financially smart business operation. "A restaurant
is a living creature," says Andres. "It has to keep
evolving, from the systems that produce the food to the food itself
to the wine list to the kitchen. And the kitchen at Jaleo is producing
75 to 100 percent more than when it opened."
These days, according to Alvarez and Wilder, Jaleo
downtown (with 140 seats and 35 more at the bar) draws between
5,000 and 6,000 guests per week, and in Bethesda (170 seats and
40 more at the bar) 4,000 to 5,000; only six months after its
opening, Zaytinya (220 seats, 55 more at the bar) brings in an
astonishing 6,000 to 7,000 per week; and Cafe Atlantico (112 seats,
22 more at the bar), which has fewer sittings, 2,000 to 2,500.
And that's not including outside seating.
Alvarez and Wilder give Andres full marks as the
executive chef at these restaurants. "The huge costs are
employees and food," says Wilder. "In addition to a
chef's cooking great-quality [food] and great skills, financial
success is very related to controlling those costs."
"Beyond that, the way the chef relates to his
staff is fundamental to controlling costs," says Alvarez.
"How he relates to his own staff leads to employee retention
over time and is fundamental to creating a team that knows what
a chef's creative talents and expectations are."
Says Wilder, "In the 10 years that we've known
him, Jose's thirst for knowledge has led him to understand the
business and not just the cuisine."
A restaurant's financial success, however, is not
the same as a chef's making a lot of money. Andres insists he
personally is not driven by money, though as a part-owner of Jaleo
and Zaytinya, he'll make more than many chefs -- "enough
money," he says, "to put my dreams to work."
He travels a good bit -- he still spends a week
or two cooking with Adria at El Bulli every year -- but also gives
time to the D.C. Central Kitchen, the nonprofit organization that
feeds the homeless while training individuals for food-service
careers, where he is president of the board, and to the Office
of Latino Affairs for the District. And he's not averse to doing
the weekly food shopping for his wife, Patricia, and two daughters.
This month he's busy with events to celebrate Jaleo's
10th anniversary and with overseeing an expansion of the downtown
kitchen. He's also working on the menu for a new kind of tapas
bar at Cafe Atlantico and incorporating new mezes at Zaytinya.
And then there's his Web site, joseandres.com,
where dishes like the ones he envisions for his dream restaurant
get their first public airing. "It's my window to the world,
a place to show my creative process, a place to start giving shape
to what the restaurant will be like," he says.
"New ideas flow very easily. Even putting them
into place, as hard as that is, is simple. What's complicated
is to keep them steady, well-executed, day in and day out. Every
time you take a step forward, you need to make sure that step
is a good, solid one -- secure."
Says Wilder, "We always say good ideas are
cheap. It's the execution over time that really matters."
For Andres, however, even new ideas for the existing restaurants
are limitations, though necessary ones.
"I want a restaurant where I don't have these
limitations -- a creative place where I can concentrate on every
detail so it will be the best. A small place too -- in my wildest
dreams, one table and eight people," he says, though more
realistically, he envisions it as no larger than 24 seats, with
two sittings.
The point, he says, is to complete that dream place
and realize not only his first and second but also his third goal
as a chef there. "It will be the culmination of everything
I want it to be," he says. "I have to have it."
Three Ways Jose Andres Looks at Tomatoes
Watermelon-Tomato-Mint Skewers
(6 servings)
This simple skewered stack of summer ingredients,
served at the bar at Cafe Atlantico, is an inspired blend of textures
and flavors. Chef Jose Andres prefers to use plum tomatoes rather
than cherry tomatoes, which allow him to emphasize the watery
texture of the seed sac. Cherry tomatoes, however, work fine for
the home cook.
Six 1-inch cubes seedless watermelon
3 cherry tomatoes
1 tablespoon sherry vinegar
1 tablespoon extra-virgin olive oil
Kosher salt to taste
6 small leaves fresh mint
6 toothpicks
Arrange the watermelon on a plate.
Cut the cherry tomatoes in half crosswise and place
a halved tomato on top of each watermelon cube, seed-side up.
Set aside.
In a small bowl, whisk together the vinegar and
oil. Drizzle the vinaigrette spilling some onto the plate. Season
the top of each halved tomato with salt to taste and place a mint
leaf on top.
Poke a toothpick through each stack. Serve immediately.
© 2003 The Washington Post Company